Our Story
Fresh & Famous Inc.®
A Legacy Born From Resilience
More than a brand, this is a story of transformation.
Over 25 years ago, at just 12 years old, Dwayne Nathaniel Wright, known as Mr. Fresh, began building something from nothing.
Raised in Toronto within the foster care system and a single-parent household, life presented obstacles that could have defined his future. Instead, they ignited his purpose.
With nothing but determination and vision, he began selling beauty care products and air fresheners throughout local communities and malls across the Greater Toronto Area — including Sheridan Mall.
That was the beginning of Fresh & Famous.
From Hustle to High-End
What started as survival became strategy.
What began as a hustle became a lifestyle brand.
Through perseverance and discipline, Dwayne transformed his early efforts into a company rooted in confidence, cleanliness, and class.
In 2010, that vision officially became Fresh & Famous Inc.® — a luxury grooming and beauty care company designed to elevate everyday living.
The Science of Self-Care
At Fresh & Famous, luxury goes beyond appearance — it’s about how you feel.
As CEO and inventor, Dwayne collaborated with naturopathic doctors to develop innovative formulations that merge beauty, wellness, and performance.
Our signature approach includes:
• Magnesium-infused air & body mists
• Premium colognes and perfumes (6ES™)
• Aromatherapy-driven wellness products
Engineered to support:
• Muscle recovery
• Stress relief
• Restful sleep
• Mental clarity and focus
Through advanced absorption and inhalation, our formulations are designed to enhance everyday life — naturally.
Global Vision, Local Roots
From the streets of Toronto to international markets, Fresh & Famous continues to grow across:
• Canada
• United States
• Europe
• Jamaica
With a loyal customer base that traces back to its earliest days, the brand stands as proof that authenticity builds longevity.
The Philosophy
We believe:
True luxury is confidence.
True success is ownership.
True power is staying fresh in every environment.
Fresh & Famous represents a new era of holistic luxury — where grooming, wellness, and lifestyle come together as one.
The Future
This is only the beginning.
Fresh & Famous Inc.® is building a global presence in:
• Luxury fragrance
• Beauty & grooming
• Wellness innovation
• Retail and lifestyle experiences
Driven by purpose. Backed by experience. Designed for legacy.
Signature Statement
Stay Fresh. Stay Famous. 
