It all begins with one young man, born in Jane and Finch. Founder / CEO of Mr. Fresh World Enterprise, Dwayne Wright was told he would have likely been another statistic in rough neighbourhoods, succumbing to gun violence or narcotics. He rose above the status quo in his area by instead of selling negative things to harm his community, he turned to entrepreneurship by creating the Mr. Fresh Air Freshener. He was able to find real success for himself, and now things have evolved since.

Now, as Fresh And Famous, the goal is simple: All Natural. All The Time. Powered by nature, we aspire to expand upon that vision by making incredible products with sustainability being a key priority and style to fit the modern landscape.